Privacy Policy for Customers

In case you visit one of our websites, request our services or order our products, the following privacy policy applies.

The controller for your personal data is PENTAX Europe GmbH (“PENTAX Europe”) together with the local PENTAX Medical entity for your region as stated below, as joint controllers (together hereafter referred to as “PENTAX Medical”).

PENTAX Europe GmbH, Julius-Vosseler-Str. 104, 22527 Hamburg, Germany

PENTAX U.K. Limited, PENTAX House, Heron Drive, Langley, Slough SL3 8PN, United Kingdom

PENTAX France Life Care S.A.S., 116 quai de Bezons, B.P. 204, 95106 ARGENTEUIL CEDEX, France

PENTAX Italia S.r.l, Via Dione Cassio, 15, 20138 Milano, Italy

SIMMEDICA - Sistemas Integrales de Medicina, S.A., Avenida del Sistema Solar 25, 28830 San Fernando de Henares, Madrid, Spain

PENTAX Nederland B.V., Edisonring 4, 6669NB Dodewaard, The Netherlands

Moscow Representative office of PENTAX Europe GmbH (Germany), 13, 4-y Lesnoy pereulok,

PENTAX Europe GmbH, Turkey Liaison Office, Veko Giz Plaza, Meydan Sok, No:3/43, 34396 Maslak Istanbul, Turkey

Use of personal data

Below follows a description of the personal data PENTAX Medical uses, for what purposes and on the basis of which legal grounds.

  • If you fill out a contact form through mypentaxmedical/eu, we register your name, e-mail, job title, phone number, company, country, zip code, job category as well as the reason for contacting us and/or any comments you have entered on the form. This information is then used to handle your contact request in the most appropriate way in accordance with your request.

  • If through the myPentaxmedical customer portal you wish to download manuals, make repair requests, book trainings or events or apply for i-scan certification, you have to create an account. In that case we process your name, phone number , user name, password and e-mail address to create the account,

  • If you subsequently make a repair request, if you register for a training or an event, or if you apply for i-scan certification, we register information on your request, order and invoice information, job title, job category and job specialty, company name, company website address, to comply with your request and to communicate with you.

  • If you fill out a contact form through, we register your name, e-mail, job title phone number, company, country, zip code, Job category as well as the reason for contacting us and/or any comments you have entered on the form. This information is then used to handle your contact request in the most appropriate way in accordance with your request.

Order products

  • If you order a product from us, we process your name, company name, job title, specialty and job category, address, e-mail address, company address, e-mail address, order and invoice information, to deliver the product and handle payment and to provide customer service.


  • If you consent or subscribe to our PENTAX Medical newsletter, PENTAX Medical will use your e-mail address to send you newsletters on PENTAX Medical products and services. In case you do not wish to receive newsletters by e-mail, you can unsubscribe by using the link at the bottom of each mail or by sending an e-mail to unsubscribe dot emea at pentaxmedical dot com.

  • We may also send you newsletters on our products and services by ordinary mail. If you do not wish to receive those newsletters, please send an e-mail to unsubscribe dot emea at pentaxmedical dot com

Improving products and services

We also use information on your site use, orders, requests and interactions with us to improve our site, products and services.


Our websites make use of cookies and similar techniques. Please be referred to our cookie statement for further information.

  1. Legal ground

    The most important legal ground for processing your data is that this is necessary for the performance of a contract between you and PENTAX Medical, for instance if you request certain information. In certain cases we base the processing on a legal obligation, such as the obligation to keep accurate books and records. Also the processing can be based on your permission, for instance in the event of your newsletter subscription. Finally, PENTAX Medical has a legitimate interest to improve the contents of the website, its products and services according to an analysis of your on-site behavior and interactions with us.

  2. Use of personal data by third parties

        PENTAX Medical does not share your data with third parties, unless:

    • In the event of your permission
    • In the event of a legal obligation to do so
    • To PENTAX Medical group companies, service providers, or third parties who support us as necessary to perform your request
    • In the event of a merger with or acquisition of PENTAX Medical or (part of )its assets by a third party
    • In the event of any dispute handling or the establishment, exercise or defense of legal claims
    • With parties that act for PENTAX Medical as a processor on their behalf
  3. Merger or acquisition

    PENTAX Medical may transfer its enterprise or the whole or part of its assets to a third party. In that case your personal data shall also be transferred to that party. We shall inform you hereof timely in advance. In case you do not wish to use our services anymore, you may request us to remove your data.

  4. Storage period

    Personal data will not be kept by us any longer than necessary for the purposes for which they were originally collected or processed further. Data necessary to comply with a request or process an order will be kept 2 years after the order or the request was made (unless local law requires otherwise). Data necessary to send you newsletters are kept for the duration of your newsletter subscription and one year thereafter.

  5. Rights

    You have the right to inspect your data and to request to correct, restrict, block or remove them. You also have the right to request to obtain a machine readable subset of your data to store it elsewhere. Where the processing of your personal data is based on your permission, you are at all times entitled to withdraw your permission.

    Furthermore, you may always object against the use of your data for direct marketing purposes. You may also object against any other processing for legitimate interest purposes in connection with your personal circumstances.

  6. Contact

    Requests to exercise the above rights may be submitted by sending an e-mail Arjan De Roos a dot de dot roos at hoya dot eu

    The Data protection officer for PENTAX Europe may be contacted by a dot de dot roos at hoya dot eu

    You may also at all times file a complaint with the Data Protection Authority.

  7. Changes of this policy

    PENTAX Medical reserves the right to change this policy. Make sure you are always familiar with the latest version of this policy. We will inform you of important changes timely in advance.

May 2018

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